To further their linkage of Civilization magazine to business interests, MDesign was commissioned to create a series of Absolut ads that would appeal to the downtown financial community. Using the iconic façade of the New York Stock Exchange building along with traditional symbols of the stock market’s ups and downs, we put together 5 ads, all utilizing the famous Absolut bottle, that we felt established an easily recognizable connection to anyone involved in finance. The ad with the Stock Exchange was intended to stand alone, with the other 4 ads created as matched pairs.