Wishing to draw further advertising from style entities, Worth magazine hired us to create a series of images depicting fashion through the last decades of the 20th century, all utilizing the famous style of the Absolut vodka ads. MDesign was given wide latitude on how to progress on this project, with one stipulation: all the images had to contain a string of pearls. After careful inquiry, we decided on certain styles that embodied the fashion of each decade, and researched different fabrics to create the dressed bottles. As each bottle was meticulously fashioned in Photoshop, we also decided that the pearls themselves should reflect the decade in question; thus, in each image the necklace is slightly different. To give the collection of images added impact, we presented them as a butterflied, fold-out poster that could be removed from the magazine for display.