The main challenge with this project for Continuum Health Partners was organizing the large amount of information into a small format that was easily read and digested by the target audience; making it look nice in two colors was also key. We decided on a soft teal as the second color to set it apart from the other breast cancer-related materials that utilized pink, and created an original illustration that was appealing and direct as well as non-threatening. Inside this 8-page booklet we minimized the number of typefaces for unity yet employed the various members of those fonts’ families (bold, italic, etc.) to heighten clarity and emphasis. Alternating the second color on the page backgrounds also helped to organize the information to enable the end-user to digest the brochure content more easily.