MDesign was hired by New Press to develop cover concepts for a new book by the Exploratorium Teacher Institute. The book itself dealt with different ways of approaching math and science through activities from various world cultures. It was directed towards upper-grammar school children and would be sold in bookstores across the nation. After reviewing a number of similar titles already on store shelves, we decided that it was important to create a colorful and inclusively visual cover that utilized bold, compelling photography; many current titles had a more institutional, academic look, and we felt that to appeal to children and their parents in a retail market, this book cover had to relay the idea that this was not more school-work: the projects inside were fun and engaging, and ones they would want to do in their free time. We developed covers along two paths: one would focus on the children solely, and the other would zero in on the subject matter and cultural issues; some covers would emphasize both. In all cases, vivid images were used, and numerous options were presented.