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| Global
Locate hired MDesign to create a series of data sheets on its
new product that had to include copy accessible to everyone, yet also
include technical drawings and specifications for engineers and developers.
Because of the sheer amount (and bilateral nature) of the information,
we felt the sheets needed to be 2-sided to make them easily readable
and negotiated, with more general copy on the front and the technical
data on the back. Since the product had global use, image-wise we
created montages of maps of world locations married with people using
the technology; as side borders we developed tech-y collages
utilizing colors unique to each sheet. We rendered the technical illustrations
and incorporated the color scheme into each. The sheets were instrumental
in both promotion of the company and securing additional financing. |
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