Feeling that assisted-GPS technology was misunderstood, Global Locate asked MDesign to create a brochure that would demystify it for potential business partners. We felt it was important to continue the look that had already been established, as the company was increasingly well known and it would provide immediate recognition and aid in furthering their brand. Accordingly, Futura was continued as the main typeface and some images from earlier materials were included (i.e. the borders) for familiarity. The brochure was designed to be either mailed or handed out at conferences and meetings. Working with their marketing manager, we helped develop a copy format that would carry the reader through to all the points the company wished to elaborate on and still allow the white space needed for maximum readability. Images were chosen to help convey the human factor of the technology. The final product was hugely successful in both educating numerous audiences about assisted-GPS and securing additional financing from potential investors.