To celebrate the holidays, we designed a card to be sent to clients and others. In generating ideas for the card, we created a list of words that we felt exemplified the spirit of the season. On further consideration, we decided that the words themselves were the best solution. In pursuing a typographic treatment, we chose an elegant serif font and selected colors that were both soft and festive. Reaction from recipients ranged from “original” to “on-target” to “the most beautiful card I received”.