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| Lucent
Technologies required a package introducing a service name change,
and hired MDesign to design, produce, and arrange it for world-wide
delivery on an expedited schedule (3 weeks). While the client
finished copy, we created designs for a folder, brochure, booklet,
and sticker organized along common imagery themes. A common background
pattern was created and changed color-wise to give each piece its
own hue identity, and photographs were chosen to display a variety
of work environments. The inside pocket of the folder was made large
enough to accommodate not only the brochure, booklet, and stickers,
but also additional material such as data sheets and sales figures,
thus extending its use. Typography was chosen to mesh with Lucents
style manual and to further readability. We worked hand-in-hand with
both Lucent and the printer to assure that deadlines were met and
any technical issues resolved. The project was finished on-time and
on-budget, with packing and global shipping completed successfully. |
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