The Robert Mapplethorpe Residential Treatment Facility, funded in part by the Mapplethorpe Foundation and administered by Beth Israel Medical Center, is a group home catering to the needs of AIDS patients with substance abuse problems. To celebrate five years, MDesign was asked to create an informational brochure for the facility’s upcoming anniversary event. In honor of the namesake, we chose a Mapplethorpe photograph for the cover that was not only beautiful, but seemed to exemplify the facility’s theme of openness and hope. (Additional Foundation photos were also included on the back cover.) A metallic blue ink was specified to reflect the festivity of the occasion yet not betray the seriousness of the facility’s mission. Interior photographs were taken on-site by MDesign to give the piece immediacy, and quotes from both current and former house residents and families provided testimonial support. Rave reviews at the event encouraged the facility to also use the brochure as a fundraising tool, and it was instrumental in expanding public awareness of the program.