MDesign was asked to create a brochure for Continuum Health Partners to publicize its newly expanded Physician Referral Service. In researching the assignment, it was felt that the hospital system needed to exhibit that the service provided information relevant to varied constituencies in order to generate the desired increase in call numbers; presenting on the cover a range of people from different gender, age, and ethnic groups would help initiate that response. That visual imagery was carried inside the brochure, and typography was carefully chosen and set with plenty of white space to facilitate easy readability for all age groups. Additionally, a magnet with contact information was designed and attached to an interior panel to extend the life of the brochure. Sized to fit into a standard envelope, the finished brochure was also displayed and distributed at the hospitals, offices, and clinics of the system, and generated a positive response.