MDesign was asked to develop an advertising section for Tourneau watches that would link great literature to great timepieces; four books, and quotes therein, were chosen to expand on this theme. We felt it would be visually appealing to show the whole section as a classic book, so a photograph of the cloth cover of a book was used to open the pages, with an image of the inner working of a watch set into it. The backgrounds of the inner pages of the section were also photographs showing paper texture and page leaves to the sides. Images were selected to compliment the various quotes, and vignetted and set into the pages so that the background texture showed through. An elegant, serif typeface was chosen as the main font, with an old-fashioned handwritten face used for the authors’ names. The watches were silhouetted and not blended with the background texture so that they would be set apart and the delicate details of the pieces themselves would not be lost. Copy for the watch descriptions were set in a modern sans serif face to help separate out the section’s practical information.