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further develop its brand and deliver important health news to its
patients, Continuum Health Partners asked MDesign to develop and produce
a monthly bilingual (English and Spanish) newsletter that would be
distributed throughout the hospital systems four centers and
numerous clinics and doctors offices. To keep the size and costs
of the newsletter down, we decided on an 17" x 11" format
that would be folded in half to create a four-page, letter-size document,
with English on two pages and the Spanish version inverted on the
remaining two, and two-color printing. A flexible grid pattern was
developed that would easily accomodate the two languages and changes
in copy length, and it was resolved that the second color of should
change monthly, not only for variety, but to help distinguish visually
between issues. Lively illustrations by Randall Enos complete each
edition. Continuum has had a tremendous response to the newsletter,
with overwhelming positive comment from both patients and executives.
PDF versions of the newsletter are also prepared and posted on the
Continuum website. |
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