Continuum Health Partners asked us to create a brochure that was targeted toward a particular neighborhood in New York City, where one of their member hospitals, Roosevelt, was located. The emphasis of the piece was on the wide variety of emergency services that were available at the hospital, a fact that the marketing team felt was not well known to the community at large, and the rapid treatment and registration systems that were in place. Since the area includes a large number of both full-time residents and businesses, photos and copy were carefully chosen to appeal to both segments of the population. Folds were designed to segmentize the brochure and make the large amount of information within easier to digest. Additionally, a perfed bookmark was included to extend the life of the brochure's information. The finished product was expanded into an advertising campaign, and the brochure itself received an award from APEX.